Guiding organizations through transformative growth strategies, unlocking sustainable value creation for both present and future success.
Evidence-Based GTM™
Thought Leadership
New Market Research
Marketing Strategies
The Team
THOUGHT LEADERSHIP EXPERT & INTERVIEWER
Jeff Leroux
Having interviewed 300+ C-Level Executives from global organizations such as Salesforce, Unisys and Juniper, Jeff utilizes his domain expertise in B2B sales and marketing to uncover value-driven insights from the best in specific industries to help clients make impactful business decisions.
GLOBAL BUSINESS DEVELOPMENT EXPERT & SPEAKER
David P. Chan
As an expert in developing global channels in both Asia and North America, thought leadership interviews and articles developed by our team funnels towards the reach David has developed with 17,000+ Korean startups, 200+ US startups and several additional channels currently in negotiations.
How a Buying Committee is Formed
Our initial findings indicate that in up to one third of all buying committee (blended and core) evaluations, the committee’s recommendations are not accepted by C-level executives spearheading the sales and marketing management services. We have noted a variety of methods utilized by C suite executives to influence and at times change, the recommendation outcomes. This “informal” effort to shape the buying committee’s decisions, or to simply ignore it, is not a new phenomenon.
Influencing Buying Committees With Thought Leadership
In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9 and former CMO of Micro Focus, we discuss how thought leadership strategies can be fashioned into compelling content destined to be consumed by members of buying committees in their target accounts.
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Become a Thought Leader
Elevate your brand and industry presence through our thought leadership series and consulting services.
