b2b sales & marketing
Aligning Sales & Marketing Means Success
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically validates and enforces security policies.
They recently raised $100M on a valuation of $1.2B. Management’s goal is to set a new record for the fastest elapsed time “from zero to IPO” for a cyber security company. Strap on a rocket pack as we look at their plan to achieve this.
READ ARTICLE >
DIGITAL TRANSFORMATION
How Covid Accelerated Digital Transformation
Lynn Teo, CMO at Wolters Kluwer discusses her views on how COVID-19 impacted digital transformation in healthcare and new transformational opportunities in Healthcare. We also discuss how Design Thinking helps her approach Digital Transformation, and how greater diversity in leadership can tremendously benefit company culture.
READ ARTICLE >
artificial intelligence
The New AI Decade
We are very pleased to have leading equity analyst and author Barbara Gray share her research, frameworks and predictions on looming structural disruptions in financial services and other industries.
In the coming articles we will discuss:
- Barbara Gray and her intellectual journey
- The Value Pyramid How to apply the three categories in assessing strategic positioning
- The future of financial services and how change will evolve
- Specific predictions about the challenges for insurers
- The impact of Apple, Amazon and Google on banking
- How and where impact will be felt by banks How other industries will evolve – retail, travel, energy
- How our individual lives will change
READ ARTICLE >
TRENDING INSIGHTS
At the Speed of Digital
I talked to Saranya Babu, SVP Marketing at Wrike. We had an interesting conversation about Wrike’s marketing strategy and how it is helping enterprises emerge from the pandemic stronger than ever.
Mapping the Customer Journey as a Continuous Loop
As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and former SVP & CMO at Micro Focus.
Influencing Buying Committees with Thought Leadership
In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9 and former CMO of Micro Focus, we discuss how thought leadership strategies can be fashioned into compelling content destined to be consumed by members of buying committees in their target accounts.
